Blog

  • Phone calls are now a Digital Marketer’s Best Friend Phone calls are now a Digital Marketer’s Best Friend

    Phone calls are now a Digital Marketer’s Best Friend

Phone calls are now a Digital Marketer’s Best Friend

You have no doubt looked into various ways and means to attract, engage and convert customers to the best of your abilities but probably have never thought of using phone calls to fit into that crucial scenario till now. However, here are some valid reasons to delve deeper into it.

Digital Marketers Best Friend

 

The picture will be clearer if we go by the stats. According to Invoca’s current Call Intelligence Index, More and more customers begin their journeys online and complete them over the phone. Just about everyone is carrying a smartphone, and marketers are realizing that phone calls are now forming a big part of the digital journey. And as it turns out, there are serious benefits to pairing inbound calls  with Read More

  • ft - future of user generated content
    What Future holds for “UGC” What Future holds for “UGC”

    What Future holds for “UGC”

What Future holds for “UGC”

Amazing yet true, the proliferation of user-generated content or “UGC” has almost become phenomenal through our socio-economical forefront in course of the last few years.

future of user generated content  

Following the familiar  track of social networks, personal blogs, online communities, regular and casual product reviews, Tomorrow’s Winners  are going to be the brands that will not only tempt people to ride into the UGC bandwagon, but will make it more significant for most of them.  Through news sites, voyage sites, photo-sharing sites and many more, people are exerting a booming influence over our socio-economic lifestyle. What is more, the industry now seems hesitant about taking the next step! For instance, even the good old Retail will undergo drastic changes, as will be evident from […]

Read More
  • Startups have hit the headlines like never before (2)
    Startups have hit The Headlines like Never Before Startups have hit The Headlines like Never Before

    Startups have hit The Headlines like Never Before

Startups have hit The Headlines like Never Before

Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibernation has suddenly woke up with a big bang where IT startups are rising galore. While economists believe that this has been possible after NASSCOM’s Startup Warehouse program that incubates startups from a diverse range of verticals, others emphasize on present day West Bengal government’s luscious incentives that has kindle the fire, inviting entrepreneurs to ride the bandwagon. This reality has also been corroborated by Ravi Gururaj, chief of NASSCOM Product Council in a recent meeting he attended in Kolkata.

Startups have hit the headlines like never before

 

However, let’s take a quick look at the upcoming startups from the City of Joy, as of now.

1)  Taxmantra – Founded by Alok Patnia, a Chartered accountant and expert in Company […]

Read More
  • How Indian IT Companies have Reacted to Brexit How Indian IT Companies have Reacted to Brexit

    How Indian IT Companies have Reacted to Brexit

How Indian IT Companies have Reacted to Brexit

"How

Let us face the facts. With the preponderance of support for Britain exiting the European Union (EU), India’s IT majors are keeping their fingers crossed as to their fate in not too distant future.

 

While the Indian IT industry organization National Association of Software and Services Companies (Nasscom) had described the Brexit declaration as a phase of insecurity in near term, it also viewed the situation as one loaded with challenges and opportunities in stretched term. However, one of the near term implications  foreseen by Nasscom concerns the technology and service sector that fears  a likely decline in the value of the British Pound which could possibly cause many existing contracts losing propositions unless these are renegotiated. Worst comes to worst, Indian IT companies may have to reestablish separate headquarters for EU which may lead to some disinvestment […]

Read More
  • Principles that Guide Towards Creating Effective Web Design Principles that Guide Towards Creating Effective Web Design

    Principles that Guide Towards Creating Effective Web Design

Principles that Guide Towards Creating Effective Web Design

While this post will introduce you to the basic principles that work behind creation of Effective Web Designs, we might as well remember what the late lamented web guru Steve Jobs once commented on the topic. “Design is not just what it looks like or feels like. Design is how it works’, he emphasized. Nevertheless, we should also remember that effectual web design is appraised by website users; not the owners of the site and so pay utmost attention to the users’ preferences.

Crescentek web solutions

While we are fairly familiar with poorly designed websites that give rise to high bounce rate, low or stumpy pages per visit, meager time spent on site and sundry other disadvantages, let us take a look […]

Read More