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  • FT -How Relevant is SEO in Today’s Digital Era
    How Relevant is SEO in Today’s Digital Era? How Relevant is SEO in Today’s Digital Era?

    How Relevant is SEO in Today’s Digital Era?

How Relevant is SEO in Today’s Digital Era?

SEO is quite relevant, even in today’s digital world, if you go by the facts and not the fiction.  But first of all, you need to have a clear cut concept about what SEO is, or rather what it isn’t.

 How Relevant is SEO in Today’s Digital Era

For instance, SEO isn’t:

  • A magic that can turn a dead website into a pulsating, animated eye-catching phenomenon in a couple of days
  • A one-time cure for all technical issues
  • An automated procedure; a plugin, or a surprising software
  • Something that can produce an unique content at the drop of a hat
  • Cheap
  • Voodoo

 

On the contrary, it is:

  • An ongoing process
  • A time-taking exercise
  • One of the tactics in a holistic digital marketing stratagem
  • Becomes fully effective when implemented with other relevant tactics
  • A well paying investment

 

Why do you need SEO in today’s digital era

Previously, when a consumer […]

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  • How to Promote your Website
    How to Promote your Website How to Promote your Website

    How to Promote your Website

How to Promote your Website

As websites grow in profusion everyday, so develops website marketing techniques adopted by various search influencing and search engine optimization companies. It also includes enlisting the services of a dedicated digital marketing specialist such as Crescentek to help you realize your unexplored potential  via their cutting edge SEO strategies. The same applies to   gaining rank, better traffic and many more.

 

However, you may do it yourself too, if you follow the check list outlined below and act accordingly.

crescentek

 

 

Offline Promotions:

  1. Make sure that your URL appears on your business cards, correspondence documents and e-mail signature or any other conceivable areas where your potential visitors can view it.

 

  1. Also, laser print your URL on all promotional items such as coffee mugs, Key-chains, T-shirts, etc – a move that […]

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  • crescentek
    Creating small B2C and B2B Website? Take care of the following factors Creating small B2C and B2B Website? Take care of the following factors

    Creating small B2C and B2B Website? Take care of the following factors

Creating small B2C and B2B Website? Take care of the following factors

 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-user, while B2B (Business to Business) refers to transactions between  two businesses where both the buyer and the seller are business owners and so a website built for the two must satisfy both.  However, a professionally designed website can help build sales and strengthen business relationship in a remarkable way. Nevertheless, it can also backfire if certain factors are overlooked or are not taken care of professionally. If, for instance, surveys are not conducted beforehand about the demographics of the audience the site will not be as effective as it should be. The same is true with checking and evaluating competitor’s websites that may prove disastrous if not properly looked into. However, for B2C side, key elements should include an online store,  […]

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  • Predictive Analytics is our new marketing mantra
    Predictive Analytics is our New Marketing Mantra Predictive Analytics is our New Marketing Mantra

    Predictive Analytics is our New Marketing Mantra

Predictive Analytics is our New Marketing Mantra

For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created a new buying backdrop where sales reps are seldom afoot.

 

As a natural corollary, unless we can communicate with our buyers as often as possible, how do we know that we are getting the right information? The answer equates easily with the technical turbulence of our half-human, half-machine brains – in other words, predictive analysis.

 

The concept of predictive analysis – the system of evaluating current data to forecast or predict a future outcome appears to be dominating the […]

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  • FT Digital marketing strategies
    Digital marketing strategies you can not afford to ignore Digital marketing strategies you can not afford to ignore

    Digital marketing strategies you can not afford to ignore

Digital marketing strategies you can not afford to ignore

Gone are the days when companies commanded consumers about their brands. With the digital marketing shift taking grips today, consumers are now telling companies how to make their products more user-friendly. Marketers today are in fact going through a crucial customer/company transmogrification stage where UX seems to be last word.

This shift, needless to say, will make business more customer-centric. What’s more, they need to understand their customers more, identify with their requirements and, if possible, be able to read their mind as to their inclinations and pursuits. But at the same time, they also need to adopt digital marketing strategies outlined below to  help create more customer-centric experience.

 

Digital marketing strategies

Content Marketing strategy

When we talk of content marketing and relationship, we obviously mean our customers. However, you can not improve your relationship with your customers by bombarding them with […]

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