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  • FT - Sponsored Content or Native Ad
    Sponsored Content or Native Ad? Sponsored Content or Native Ad?

    Sponsored Content or Native Ad?

Sponsored Content or Native Ad?

Ever since Bill Gates prophesized the supreme value of Content by creating a new phrase ‘Content is king’ way back in 1996 through an article he wrote bearing the same set of words, Content has never lost its kingdom , regardless of form or topic. While elaborating the importance of ‘content’ the Microsoft founder asserted “When it comes to an interactive network such as Internet, the definition of ‘content’ becomes very wide. For example, computer software is a form of content – an extremely important one ……..”

Sponsored Content or Native Ad

Later, when Google released its “Hummingbird” algorithm in 2013, keywords lost their premium value, while content, delivered in colloquial language became the new SEO ambrosial. It soon became apparent that […]

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  • FT - blogs to your Website
    Do you need to add blogs to your Website? Do you need to add blogs to your Website?

    Do you need to add blogs to your Website?

Do you need to add blogs to your Website?

Yes; you do need to add blogs to your site for the simple reason that these will usher in benefits galore to your otherwise apathetic website. However, this post showcases some of these accomplishments and how these are achieved.

Content - blogs to your Website

Helps build inbound links –

One of the biggest benefits of blogging is that it helps build inbound links pretty fast. However, to achieve this benefit effectively, your blog needs to have feature content that people would love to read and share with others. Irrelevant topic, unethical material or sex-oriented stories in the form of blog will adversely affect the reputation of your site, apart from the fact that it will attract penalties from Google forthright.

Also, the links that you are likely to gain with your blog will […]

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  • Cost-effective Brand Building ft
    Cost-effective Brand Building Cost-effective Brand Building

    Cost-effective Brand Building

Cost-effective Brand Building

Looking for cost-effective brand building technique? Why; use the Social Media to achieve your goal easily. Exploring the awesome audience of the social web equates to a surprisingly effective low-cost strategy to propel small-business brand onto the global arena. What’s more, building your brand using social media helps you develop new relationship, which in turn not only encourages brand awareness but also goes a long way towards developing loyalty, word-of-mouth merchandising and a lot of other online plus points.

Cost-effective Brand Building

However, building brand with social media entail several issues such as developing relationship, creating online objectives, locating target audience and a few more that are outlined below.

Make yourself useful to others

Contrary to traditional marketing schemes where you bombard your audience with your product promo, social media marketing takes a totally different […]

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How to Make Inbound Marketing more Effective?

Even under normal circumstances, inbound marketing becomes more effective than outbound marketing since in the former the customer reaches you while with the latter you ‘push’ your sales, trying to reach your customer to the best of your abilities. Moreover, inbound marketing is more attuned to conversion since it attracts only those who come to you for a specific product or services that you specialize in and so are more targeted. However, to achieve success in this realm you need to build trust through your website which can be accomplished if you implement some of the following issues with appropriate care and wisdom.

 

Go for Closed Loop Marketing

Since closed-loop marketing entails connecting your CRM (customer relationship software) with your MAS (marketing analytics software) it gives you the opportunity to use the data you mine from analytics, thus creating better content for your potential clientele with your […]

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