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How To Create SEO-Friendly Site URL Structure

Never mind people who say there is no such thing as SEO-friendly URL structure as they feel that search engines are quite capable of making sense of any URL, as also any URL structure. However, it generally happens that these people belong to the privileged group that is known as web developers. But how about the SEOs.

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To be honest about it, SEOs and web developers are like the English and the French – Enamored Enemies! While the latter are more concerned about site speed, crwalability and sundry other technical issues, the former are more focused on site ranking and ROI. Consequently, what could be a perfectly agreeable site URL to a web dev, would turn out to be a totally SEO-unfriendly URL architecture to an SEO personnel.  Be that as it may, let us concentrate on the […]

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How To Strengthen Your SEO Strategy Right Away

Have you ever wondered how content marketing often plays the role o f a matchmaker by way of helping eligible businesses find and engage with most sought-after consumers; I mean those who have an active interest in what the businesses have to offer? Well, if you do so now, you will be rewarded with innumerable examples that are easy to locate. What’s more, it is such a potent driver of awareness, search proves to be the primary contributing factor to how successful your content will be towards attracting qualified leads.

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Why wait for the search engine?

True; it is not always fully clear as to how or when Google’s search bots will crawl and index your content, or how its search algorithm will determine the ranking, but that does not mean that under such circumstances content marketers would […]

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  • How do Search Engines Actually Work? How do Search Engines Actually Work?

    How do Search Engines Actually Work?

How do Search Engines Actually Work?

Every online business understands the importance of getting ranked high on Google and other search engines. It helps them to reach customers easily, which in turn translates to more profit. But do you know how search engines operate?

Search engines are the basis for online marketing success, and yet so few actually know how it works. Therefore, in this article, you shall learn how it search engines work and how you can optimize its results to your end.how-do-search-engines-actually-work

Crawling and Indexing

Search engines utilize robot ‘Crawlers’ that have 2 major functions: to Crawl through the web in search of websites and documents and to Index their findings for proper organization according to relevance. Crawlers go through billions of web pages and documents online, including files, media and videos. They also provide proper […]

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    3 Upcoming SEO Trends to Help you Succeed in 2017 3 Upcoming SEO Trends to Help you Succeed in 2017

    3 Upcoming SEO Trends to Help you Succeed in 2017

3 Upcoming SEO Trends to Help you Succeed in 2017

Time doesn’t stand still, and neither does the World Wide Web. Google has already introduced revolutionary updates such as RackBrain, Hummingbird and Penguin which had sent online sellers into a flurry. In the coming New Year, there are going to be some major trends which shall change the face of SEO and online marketing. For an internet marketer, this is very important news. When the criteria for succeeding online face a change, one needs to adapt and evolve. Here are the trends which are set to revolutionize the very face of Online Marketing.

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1. Make way for Voice Search

Today we have amazing in-built system OEMs such as Cortana, Siri and Google’s own Virtual Assistant. That these are very useful, there is no doubt. These OEMs allow you to make a query on search engines hands-free just by voice. […]

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  • Phone calls are now a Digital Marketer’s Best Friend Phone calls are now a Digital Marketer’s Best Friend

    Phone calls are now a Digital Marketer’s Best Friend

Phone calls are now a Digital Marketer’s Best Friend

You have no doubt looked into various ways and means to attract, engage and convert customers to the best of your abilities but probably have never thought of using phone calls to fit into that crucial scenario till now. However, here are some valid reasons to delve deeper into it.

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The picture will be clearer if we go by the stats. According to Invoca’s current Call Intelligence Index, More and more customers begin their journeys online and complete them over the phone. Just about everyone is carrying a smartphone, and marketers are realizing that phone calls are now forming a big part of the digital journey. And as it turns out, there are serious benefits to pairing inbound calls  with Read More