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How To Create SEO-Friendly Site URL Structure

Never mind people who say there is no such thing as SEO-friendly URL structure as they feel that search engines are quite capable of making sense of any URL, as also any URL structure. However, it generally happens that these people belong to the privileged group that is known as web developers. But how about the SEOs.

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To be honest about it, SEOs and web developers are like the English and the French – Enamored Enemies! While the latter are more concerned about site speed, crwalability and sundry other technical issues, the former are more focused on site ranking and ROI. Consequently, what could be a perfectly agreeable site URL to a web dev, would turn out to be a totally SEO-unfriendly URL architecture to an SEO personnel.  Be that as it may, let us concentrate on the […]

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How To Strengthen Your SEO Strategy Right Away

Have you ever wondered how content marketing often plays the role o f a matchmaker by way of helping eligible businesses find and engage with most sought-after consumers; I mean those who have an active interest in what the businesses have to offer? Well, if you do so now, you will be rewarded with innumerable examples that are easy to locate. What’s more, it is such a potent driver of awareness, search proves to be the primary contributing factor to how successful your content will be towards attracting qualified leads.

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Why wait for the search engine?

True; it is not always fully clear as to how or when Google’s search bots will crawl and index your content, or how its search algorithm will determine the ranking, but that does not mean that under such circumstances content marketers would […]

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  • How do Search Engines Actually Work? How do Search Engines Actually Work?

    How do Search Engines Actually Work?

How do Search Engines Actually Work?

Every online business understands the importance of getting ranked high on Google and other search engines. It helps them to reach customers easily, which in turn translates to more profit. But do you know how search engines operate?

Search engines are the basis for online marketing success, and yet so few actually know how it works. Therefore, in this article, you shall learn how it search engines work and how you can optimize its results to your end.how-do-search-engines-actually-work

Crawling and Indexing

Search engines utilize robot ‘Crawlers’ that have 2 major functions: to Crawl through the web in search of websites and documents and to Index their findings for proper organization according to relevance. Crawlers go through billions of web pages and documents online, including files, media and videos. They also provide proper […]

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  • 8 Most Incredible yet Overlooked Google Tools chiefly for SEO Professionals 8 Most Incredible yet Overlooked Google Tools chiefly for SEO Professionals

    8 Most Incredible yet Overlooked Google Tools chiefly for SEO Professionals

8 Most Incredible yet Overlooked Google Tools chiefly for SEO Professionals

In the contemporary times, online businesses are constantly on the lookout for ways that can generate huge profits. Well-known brands are not leaving any chance of progressing because they know that by skipping lucrative opportunities, they will fail to survive. If you are a  SEO professional then this particular blog post can escalate you to great heights.

Let us look into some of the Google tools, which is capable of hitting a strong impact on your online business.

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 Google Test for mobile friendliness

Near about 60% of the population access websites through their mobile devices. So for the business sites, it is important to upgrade their websites and make it mobile friendly for grabbing […]

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    Start Out Strong: Implement Google’s AMP in 2017 Start Out Strong: Implement Google’s AMP in 2017

    Start Out Strong: Implement Google’s AMP in 2017

Start Out Strong: Implement Google’s AMP in 2017

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What is the significance of Google’s AMP? Is it just another fad or does it have the potential to decide the future of mobile browsing. In this article, you shall learn the importance, challenges and benefits of AMP.

 

What is AMP?

It stands for Accelerated Mobile Pages Project. It is Google’s new project or initiative for the purpose of developing an enhanced and user friendly mobile web experience. As such, it is especially for mobile devices. Google seeks to develop a new standard for the development of web content for mobile devices. The main benefit of the AMP is that if any webpage is infused with it, that website shall load far quickly than standard web pages.

Despite its promise, the AMP system is seen warily by

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