Despite the fact that many online marketers are currently preferring to trade in the traditional approach of email marketing for the novo and modern day approach of Social Media Marketing, the burning question that surfaces now revolves round the suitability of their preference. In fact, this has set the ball rolling to judge whether it is worthwhile to totally eliminate email marketing from proven marketing strategy and jump headlong into the Social media arena.
However, a quick evaluation of both the approaches may lead the way towards taking a positive decision in the matter.
So far as emails are concerned, people still have a curiosity to know what message awaits them as a new day breaks. Email marketers just take that opportunity by sending a well worded message about their product or services in the form of a short but interesting text –often unrelated to the product. And as expected, it meets the mark, provided it is not very bulky or doesn’t carry the evil odor of retail.
However, an Auto Responder, when incorporated in most Email marketing strategy often works wonder in online marketing. Check out for yourself on the following benefits that auto responders such as Aweber or getResponse can provide for you.
Now, let us take a quick look at some of the advantages of Social Media Marketing and see for ourselves which side the scales tip. However, here are the benefits as may be viewed on percentage basis
Courtesy: Adam Ostro (Media entrepreneur and commentator)
However, despite all the plus points going in favor of marketing through Social Media platforms, it may prove to be rather challenging when the entire load is on Facebook or Twitter for that matter. Besides, there is the risk of viral publicity associated with Social Media platforms. For instance, when you are confronted with any news or item to share with your audience, it literally spreads like bushfire around the four corners of our lonely planet. And when this news carries any negative message, it could be devastating, too. In fact, it often becomes hard to apply damage control when you are dealing with social media since your reputation could be soiled in a matter of minutes.
Modern marketers, therefore, advise taking the middle path, by way of using both but with discretion.