As websites grow in profusion everyday, so develops website marketing techniques adopted by various search influencing and search engine optimization companies. It also includes enlisting the services of a dedicated digital marketing specialist such as Crescentek to help you realize your unexplored potential  via their cutting edge SEO strategies. The same applies to   gaining rank, better traffic and many more.

 

However, you may do it yourself too, if you follow the check list outlined below and act accordingly.

 

 

Offline Promotions:

1. Make sure that your URL appears on your business cards, correspondence documents and e-mail signature or any other conceivable areas where your potential visitors can view it.

 

2. Also, laser print your URL on all promotional items such as coffee mugs, Key-chains, T-shirts, etc – a move that will facilitate recipients connect with you quickly.

 

3. In the event of your staff members wearing uniform, embroider your URL on these, as a result of which, they can become living advertisement of your website.

 

4. Make sure that your web-address appears on press releases that you send out to the members of the media. This will help easy inclusion of this vital information in articles written by them about your company.

 

5. Your web-address should also appear in your Yellow Pages advertisements, so that readers can visit your site without any hassle.

 

6. Along with your company name and logo that usually appear on company vehicles, see to it that your URL also appears there as a routine occurrence. This will facilitate passerby populace to contact you while on the go.

 

7. Your web-address should also appear at the bottom of every page of your catalogue so that the viewer, selecting any item can straightaway visit your site without ever trying to locate your whereabouts anywhere else.

 

Online Promotions:

(a) If you still feel very keen on getting exposure, why not explore  search engine marketing, wherein you need to pay to elicit a text ad appearing, whenever visitors search for specific keywords.

 

(b) Launch sweepstakes because sweepstake promotions are cost effective advertising. To be precise, online contests are free advertising – you are getting your product and company name plugged on another site free of charge. Moreover, it’s a low-risk investment in your SEO and name recognition.

 

(c) Send out weekly e-mail newsletters in favor of registered site members, offering tips and/or news related to your company or products.

 

(d) Offer free content to sundry other sites, thus creating a win-win situation. While the other site avails free write ups to beef up their offerings, you get a link back to your site, along with honor of being acknowledged as an expert in your trade.

 

(e) Dispatch customer-focused e-mail promotion to a targeted list of prospective visitors, while offering them credit facilities in regard to any purchase from your site. If you pay adequate attention to the look and the content of e-mail promotion, people will believe you  and start reacting effectively.

 

(f) Create your own link exchange (barring LinkExchange, a company that is now owned by Microsoft) by asking non-competitive sites to put your links on their pages, while you will do likewise.

 

Conclusion:

Oftentimes, promoting a website seems to be a big issue, comprising innumerable smaller issues. That’s because in realty it is so. Any DIY effort in this matter may sound heroic but may not prove as effective as being done by a professional team like Crescentek who have worldwide reputation in creating and marketing websites in various categories and shapes. So, why not get your site marketed by them, for a change?

 

 

 

 

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