Let me tell you an interesting story. When Smartphone and a few other such puny handheld devices hit the marketplace and the users started surfing the web from their handheld devices, the site owners were aghast. Since most of their sites were designed for desktop or laptop PCs, they started losing the market at a frightful rate. Then somebody had a brain wave. Why not create a website that could cater to the needs of Smartphone users? The smart guy argued. But that tantamount to double set of websites, a project not only too expensive to launch but also pricey to maintain, was the typical answer from most of the site owners.

Meanwhile, experts had predicted that by the end of 2014, the global mobile market will be over 6.0 billion subscriber strong while around 33% of the users will be using Smartphones. In other words, it means that 2.0 billion people will be surfing the web from their handheld devices and unless something is done to gratify this mammoth market, the W.W.W. will be turned into a graveyard of websites.

But that crisis paved the way for a permanent solution of the problem by way of creating Responsive Web Design company that serves the purpose of both full screen PCs as well as mini screen smartphones equally well. What is more, sites thus designed will respond accurately when displayed on mobile devices. In fact, the viewer is not even required to scroll through long lists and menus to get at the desired info because the info will be available ‘above the fold’. Also, there will be no need for a second website for mobile devices. By using a solo content base and a solo code base, RWD will render consistent content to a wide range of screen resolutions and device types.

Incidentally, a RWD (Responsive Web Design) site will include branding, social media, API (application programming interface) integration, database integration, SEO, e-commerce et al. As a result, the consumer can access the website very easily on his/her Smartphone, thereby coming much closer to site owner to clinch a deal. This is especially true with people who are always on the go since they depend more on their smartphones for all practical purposes.

Benefits of Responsive Web Design

• Responsive web designs give a wide range of flexibility to a website. As such, the content runs freely across a wide variety of screen resolutions and sizes. Also, since both the grids and the images are runny, it can spread out or draw in to permit the content to fill its allotted space and maintain its appearance all through.
• Needless to say, the advantage of having one website that conforms to the need of several devices is great. It is quite cost effective too. Sites designed exclusively for mobile device traffic usually do not provide the advanced navigational techniques so common in traditional websites on one hand while on the other the user needs to remember two separate web addresses for a single site. This proves inconvenient for most users, giving rise to bounce. However, with responsive web design, no such issue ever occurs.

Bottom line: RWD enhances SEO efforts by having all your visitors bound for a solo site, irrespective of whatever device they are using for surfing.