To tell you frankly, some of the best Off page SEO techniques now-a-days relate to real and quality content marketing, PR, Social media and Forum participation. However, it basically entails anything that links to your business that is not located directly on your website (or blog). Also, Off page SEO may be defined as the process of optimizing your website outside of your site. Nevertheless, here are a few basic Off page SEO techniques by which you can promote your website’s name, URL, etc at sundry sites sans changing anything in the website.
Social Networking or social media marketing is now considered as the best technique for Off page optimization. Moreover, Google, the prime search provider now also sings in praise of social media optimization. However, you need to discuss about your site, your products or services at your chosen networking sites towards reaching your goal. As an added benefit, a lot of webmasters would start sending links to your website pages if your site proves really great. However, you need to sign up to some of the popular networking sites that include Facebook, Twitter, LinkedIn, Google+, etc and create your own profile there. This will help you extend your online network of contacts to interact with your friends, as also to share things with each other and promote your website in the process. This will help build your online reputation, too.
Blog Posting or rather Blogging is also considered as one of the sure fire ways of promoting your website online. By way of creating a catchy blog and keeping it up to date , you can literally invite your visitors to keep coming back to your site to learn more about your latest products and services. On the other hand, it encourages search engines to crawl your site more often, thereby providing higher ranking in SERPs. By the way, do not forget about Guest Blogging which will augment your authorship visibility as also persuade other websites to link to your website’s valuable content.
Incidentally, you should be able to create quite a lot of unique content for your blog that may range from How To, Tutorials, Top Lists to Viral Videos and Infographics. However, make sure that the message you are trying to impart remains clear and digestible for your visitors.
Social Bookmarking is yet another proven way of promoting your website online. However, you need to submit your current blog posts and pages to some of the popular bookmarking sites such as StumbleUpon, Delicious, Digg, Redidit since search engines are partial to these sites as content in most of these sites are known to be updated at regular intervals. Nevertheless, you need to be cautious about handling your tags that are vital in broadcasting your message on a wide area network.
Search Engine Submission should never be neglected on the plea that they are bound to locate your site online. While agreeing to your view principally, what about the inevitable delay that occurs in the process? In order to allay such fears, it may be worthwhile to submit your website to some of the popular search engines such as Google, Yahoo, Bing, etc.
Directory Submission should also never be neglected, no matter how people seem to have lost faith in this normal procedure. Even though you can submit to general directories routinely, but submission to niche directories obviously produce better results. Among the biggest are Dmoz, Yahoo Directory etc.
Article Submission may be considered as one of the sharpest weapons in your arsenal. In fact, you should create interesting articles about your product or services and then submit these to popular article directory sites such as Ezine, Now Public, Go Articles, etc which will help drive traffic to your site. Incidentally, you can also gain links in the process from others. But remember, your articles should be
Profound, not reverberation of silly anecdotes. These are actually supposed to boost your website’s off page presence, thereby providing you with plenty of backlinks. So, please be careful about what you write.
Press Releases though theoretically does not make much of a difference (according to Google), yet are considered quite important in terms of generating traffic and brand value for your website.
Forums are similar to business clubs where consumers and vendors almost talk face to face, discussing their issues. So, it is vital to take part in forum discussions where you can open your mind and freely discuss about anything under the sun (not necessarily, your product, to begin with). However, it may be worthwhile finding forums online that are dedicated to your site’s niche merchandise and to get fully involved with communities that seem to show interest in products similar to those of yours. However, try to get into ‘Do follow’ Forums so that you can add a link to your site within your signature. This, by the way, helps search engines crawl your site better.
Photo sharing can go a long way towards optimizing your site, whether you believe it or not. Take a look at some of the contemporary popular websites that advocates spreading of news and views of some product or services and you are bound to come across men and women exhibiting those before the viewers. Why, use any of the photo sharing websites such as Flickr, Picasa, etc and share your photo. As a result you will be benefited by comments received from others in the form of links.
Video Marketing is now considered an essential part of Off page SEO technique. So, why not take advantage of this novel performance? In case you have any video that you consider suitable, submit it to sites such as YouTube, Vimeo, etc which will allow viewers to find your content in dramatic sequences.
Needless to say, it would raise your branding overnight to stellar heights.