To begin with, online brand building isn’t an easy task. It’s neither done in a day, nor cheaply. In other words, it takes plenty of time, good amount of money and unremitting effort to accomplish the goal. But apart from these common factors, there are quite a few unwritten laws that should be obeyed strictly if you harbor any desire to build a good brand. In order to make the topic more reader friendly, these have been presented in the form of Do’s and Don’ts.

Do Select the Right Domain Name

Do try to keep your domain name as short as possible. Besides, it should be easy to remember and consist of a word which can never be confused with anything else. For instance, can you ever forget Facebook once you have heard it? The same goes true with Amazon, Twitter and scores of similar domain names.

Incidentally, these have passed a simple yet unique check called radio test which means that if these were spoken over the radio, the person sitting on other side of the wireless would instantly know what to type. Example: If you transmit ‘Amazon.com’, none will confuse it with any other word in the English vocabulary.

Don’t Give Undue Importance to Domain Name

It’s enough that you have selected an appropriate domain name but end this chapter here and now. A domain name need not necessarily is a big point of issue behind brand building. Maybe, in the earlier days, domain names such as carinsurance.com was a popular domain where people used to click, but these are all gone. Incidentally, don’t make the mistake of using company name because people now-a-days are more interested about what a company does than its singsong name.

Do Familiarize Yourself with your Target Audience

Since you know the plus points of your product and the type of people who can benefit from it, you should channelize your marketing and promotional activities towards that sector. That way you can expect more traffic from that sector as well as better conversions. For instance, if you are selling baby cots, it will be pure waste of money by advertising in Living room Furniture column instead of doing it at the appropriate section.

Do Create a Buzz Before you Launch Website

You need to create something quite exciting prior to launching of your site. This will attract people to your site. They aren’t going to visit you just because it is there. Take the help of tools such as Follower wonk or Buzz stream to locate bloggers, reporters and social media persons to influence the sector you are planning to target. Throw a party; if necessary to get them promote your site. And that will prove to be perfect timing to launch your website.

Don’t Neglect the Design Part of your Website

Remember that visual effect makes all the difference. No matter how effective your content may be, people would not bother to visit your website unless its visual effect attracts them greatly. It does not mean that it look like a Christmas tree with all the glitter and shine but should be sober, yet attractive.

Do go Mobile by any Means

When you are designing your website, think in terms of catering for people using mobile devices since most searchers are now using smartphones, tablets, etc for everything. You can either create a separate mobile version of your site, suitable for small screen mobile devices or go for Responsive Design. Also think about an app for offering added value for your clientele.

Do Create the Right Culture

These days, people want more from a brand than just products and services. They are more interested in ethos because it gives them mental satisfaction to know that they are dealing with a company which is dependable and trustworthy Though there is no such guidelines to follow in this respect but it should come automatically if you have the will to do it.. Two relatively young firms that have done well in this area are SEOMoz and Distilled.