Search Engine Optimization of Rugshop.ie
Making the Internet Profitable. Case study covering search engine optimisation for rugshop.ie — client overview, challenges, content and metadata, keyword SERP results, channel analytics, summary metrics, and verified customer feedback.
Rugshop.ie — premium rugs online
Rugshop is an online retail store offering premium rugs in Ireland. We stock the largest collection of handcrafted specimens in traditional and contemporary styles. We ship nationwide. They are a passionate team committed to design your home as a canvas of comfort, luxury and style. Their top priority is to ensure you get the most beautiful rugs at a nominal price. They make this possible by sourcing high-quality rugs directly from the factory and eliminating the middlemen who are making money just by facilitating a transaction. By removing these mediators and go-between negotiators who are connected to most of the sellers in Ireland and the UK, they ensure you get the best deals and heavy discounts all throughout the year.
First-page rankings & organic growth
The client desired first-page rankings since it can significantly boost the number of potential customers. As a result, in order to accomplish the client's objectives, we had to carefully review and analyse the client's website to provide problem-solving target solutions. Our specialists thoroughly investigated their competitors and their website for this.
- >Increasing impressions and clicks
- >Enhance Organic Search
- >Generate Good Revenue
The client wanted to develop engaging and relevant content using keywords to grab their target audience. This was the primary challenge that our team had to encounter while working on the SEO.
UX, content, metadata & keywords
Our team's primary focus was to improve the website's overall user experience. It would help attract potential customers for the client's website. So, we decided to incorporate the following steps to improve search results:
Quality & Authoritative Content
The main factor influencing search engine results is quality and authoritative content, and there is no alternative to excellent content. So, the more visitors the website receives, the more authoritative and relevant it becomes because of the quality material we've generated with the target audience in mind. So, the team decided to publish informative content with authority.
Meta Data
Our team was aware each page had a blank space between the header tags for adding metadata or details about the page's contents. So, we decided to review and update the metadata as the website goes through structural changes. There are mainly three types of metadata: Description Metadata, Keyword Metadata, and Title Metadata.
Keywords
The team had to identify the target keywords for each content page on the client's website. For this, we had to think about how readers might search for specific content.
Keyword SERP performance
You can observe the keyword performance in the following SERP table.
Comparison columns: Before work (01/10/2023) · After (16/12/2024)
| Keywords | Before (01/10/2023) | After (16/12/2024) |
|---|---|---|
| Rug | — | 15 |
| Rugs Ireland | — | 1 |
Additional terms reflected in the SERP review include: sisal rug, runner, cotton rugs, jute rugs, rug sale, large rugs, kids rugs, cream rug, cream carpet, hall runner, runner rug, persian rug, outdoor rug.
Traffic evolution
Time period: 1st October 2023 to 16th December 2024
Here we can see traffic evolution:
| Channel | Users | Sessions | Total revenue | New users | Purchases |
|---|---|---|---|---|---|
| Paid Search | 40,762 | 49,057 | €30,489.60 | 39,919 | 25 |
| Cross-network | 16,538 | 20,238 | €11,683.57 | 15,427 | 90 |
| Direct | 13,830 | 14,851 | €11,485.17 | 9,420 | 6 |
| Organic Search | 8,849 | 12,074 | €7,093.09 | 8,236 | 42 |
| Display | 3,524 | 4,488 | €0.00 | 3,326 | 0 |
| Organic Social | 3,519 | 4,484 | €283.80 | 3,458 | 4 |
| Paid Shopping | 1,176 | 1,303 | €193.77 | 1,095 | 3 |
| Referral | — | 2,212 | €1,897.65 | 308 | 18 |
| Organic Shopping | 246 | 286 | €793.26 | 226 | 5 |
Performance at a glance
What customers said
Very efficient and rug quality is excellent. Very good thank you.
Verified customer
If I were to consider both quality and price, I'd say Rugshop stands out as number one. I've bought rugs from Kukoon before—they may be cheaper, but the quality is great. Colours as presented on the website, no shedding, well made, no smell. Everybody likes it in my room and asked where I got it. I strongly recommend.
Verified customer
I love my 2 new rugs and such great value, quick delivery. Just love it thanks. I have already…
Verified customer
Our team of experts specialises in generating business mileage for both startups and established brands. For Rugshop.ie, Team Plus Promotion has used its vast experience in improving organic ranking, ads traffic and tracking to generate huge value.
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