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Search engine marketing

Search engine marketing

Search Marketing : It is basically a process of gaining traffic and visibility from search engines via both paid and non paid processes. It encompasses :

 

SEO – Stands for Search Engine Optimisation , where traffic is earned through free or unpaid listings.

SEM – Stands for Search Engine Marketing , wherein traffic is bought through paid search lists.

 

It is an effective marketing tool for enhancing traffic fo the concerned website.

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