Digital Marketing services

SEARCH ENGINE OPTIMIZATION(SEO) : This is basically a process of improvising the visibility of a website on organic or search engine result pages(SERP) by integrating search engine friendly elements in the website that needs to be optimized . CRESCENTEK is a trusted name in providing SEO services with tried and tested proven results . WE provide digital promotions at affordable prices and leave no stone unturned in giving you a SEO solution that will help your website to rank higher in popular search engines . CRESCENTEK visualizes to generate sales and queries for our esteemed clients through online marketing and increased organic rankings . We have unbeatable experience in promoting websites of various businesses. IS YOUR WEBSITE SEARCH ENGINE FRIENDLY?

The following areas needs to be worked upon to build a truly search engine friendly website.

CONTENT: The website should have good textual content. Textual content acts as a valuable resource for the search engines and helps in analyzing the subject matter of the website. Good textual content with relevant keywords is always valued very highly by the search engines.


The website needs to target right keywords in the right pages. Hence, we need to carry on extensive keyword research and then ascertain specific key phrases that are to be targeted across relevant pages. We will focus on improving the following on-page factors with a mix of proper well targeted keywords.

TITLE TAGS: This is possibly the most important parameter that search engines consider while determining the subject matter of the webpage and then ranking it at a specific position in the search results. Not only this; the titles also help the searchers to determine the relevancy of the search result and hence influences their decision.

META TAGS: The website should have a proper Meta descriptions and keywords. Proper, well targeted keywords need to be included in the Meta descriptions to help the search engines and the searchers. Well-written Meta tags will definitely help the website in moving upwards in the search engine rankings.

KEYWORD HIGHLIGHTING: The web pages need to highlight keywords with proper html tags. Search engines depend a lot on certain html tags to quickly determine the relevancy of the page. Hence, we need to use proper html tags for the right keywords across the website.

ANCHOR TEXTS: Well targeted and relevant keywords needs to be used in the anchor texts across the website.


External links pointing to your website (back links) are valued highly by Google. We will focus on building one way as well as two way links with proper focus on keywords to give the website a good push in the search engine rankings. Also, links from good websites can direct valuable visitors to your website. The following methodology will be adopted to increase the number of one way links pointing to the website:

  • Link exchange
  • Directory submissions
  • Article submissions
  • Press release submissions
  • Blog comment
  • Forum participation
  • Social book marking


Local SEO: If your business is targeted locally so we will do the local Search engine optimization to bring your business come up on prominent pages of Google.

  • Keyword Research: We will analyze the keyword that will get you more audience, by considering your business type. This is very important as keywords play a vital role, whatever we type on Google to search for something is treated as a keyword. So keyword research is very important.
  • Website Audit: We study your website and see if the content is appropriate and if needs any changes.
  • Website Strategy: After the Audit is completed we plan on strategy and see if any updating or content required to be edited in the website.
  • Competitor Analysis: As every business have competitions, We will analyze your competitors and see to it how they are strategically planned and we will try to stay ahead from them so that we bring your business on prominent pages.

On-page Website Optimization:

  • URL Optimization: Domain Name URL will be optimized so that Google can crawl it faster.
  • Title Tag: The title element of a web page is meant to be an accurate and concise description of a page's content.
  • Meta Description: commonly used on search engine result pages to display preview snippets for a given page.
  • Language Tag(English): should be used to declare the default language of the actual text in the page.
  • language/character encoding : In computing, a character encoding is used to represent a repertoire of characters by some kind of an encoding system.
  • Header Tag(H1, H2): It will usually be the largest text that stands out. It’s very important to have proper tags to get the website ranking.
  • Duplicate content Check: We check for content duplicity and if there is we change it accordingly.
  • Website Content: We recommend the content to be keyword and SEO friendly. If you have the content according to that the website will crawl up much faster.
  • Image ALT Tag:
  • Indexed Pages : Indexing is important as we know how important it is to keep things organized to find it with ease. So we indexed the pages so that search engines find it faster.
  • In-Page Links: We also provide links-links to get the things reflected.
  • Broken Links: Remove broken link if any.
  • Robots.txt File
  • XML Sitemap: A site map to give a clear picture of your site.
  • Google & Bing Webmaster Tool: Implementing webmasters tool
  • Google Analytics: We include analytics tool to get the complete idea of visitors on your site. You will be able to track it live.
  • 404 Error Page: An error page to show if your website is down or somehow he is trying to open a page which is not there.
  • W3C Validation: The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check HTML and XHTML documents for well-formed markup.
  • Blocking Factors (Flash, Frames): We remove if there is any blocking factors in the site and notify the client for the same.
  • Blog Page: A Blogging page which will contain all your blog. Its very important as search engines give preference to blogging sites and blog and in this way you can have more relevant content on your site.
  • Mobile Friendliness: It will be mobile friendly.
  • Favicon: An icon which shows your identity, we create one if you don’t have one.
  • Page Size: Check for page size.
  • Load Time: Check the load time of pages and recommendation is always LOW
  • Social links: Do Social Linking
  • Local Directories link: Link your business to local directories to get a better result from everywhere.
  • Remove unwanted links from search: If there is any unwanted links we remove it.

Off Page SEO:

  • Guaranteed website indexing in major search engine: We will index your website in major search engines like GOOGLE, BING & YAHOO. Its very important once its indexed it start to crawl and look for your website with the keyword we will work on.
  • Local Business Directory Page create and Review posting: We will create your listing in your local directories and do review posting so that if someone is searching in that directory he finds you with good review.
  • Classified Ads Posting, Website : We will Post Ads on your behalf of the major Ads Posting Sites
  • Social Bookmarking profile creating: Like - Delicious, Stumbleupon, Tumblr
  • Blog Posting: We will post/share blogs on major blog posting sites
  • Article Submission: Submit articles on your behalf. It’s very important to market your website and your business simultaneously.
  • Forum profile creation and post discussion: Get your forum profile and post in discussion

Other Work: This is a regular basis work and these are the things that needs to take care regularly to get your on prominent pages.

  • Indexing view check: Check your indexing view on search engines.
  • Crawling check: Check if the crawling is going on smoothly or what needs to be done to our website crawled.
  • Unwanted link removing: Keep on removing the unwanted links if there is any.
  • SERP check : We will also do this checking regularly
  • Traffic flow checking: we check for traffic on your site and monitor is regularly, understand the visitor behavior and take steps according to that.
  • Search engine: view check and modify.
  • Google Analytics (Statistics): We Will share analytics report.
  • Monthly SEO Report: We will send you monthly report to get you updated where we stand and what steps need to take to further.