Website Design

Web technologies have undergone sea change in course of the last few years. Businesses have moved from traditional HTML and Flash sites to CMS sites built on WordPress or Joomla platforms, thus eliminating the need for external help for updating, etc.

Those with Flash sites were compelled to re-do their sites since Apple did not support Flash (on the iPhone and iPad). With rampant use of mobile devices, the craze has currently turned towards responsive designs. In fact, CRESCENTEK is now busy with creating responsive websites where the content scales down to meet the screen while the layout also changes to suit mobile devices. However, when creating contemporary website designs, we also take into consideration the following factors.


In terms of basic design principles, typography indeed can make or break website designs. In spite of so many advancements in web type technology, some often feel helpless in creating right typographic layouts. The reasons perhaps are associated with lack of in-depth study of the right use of roman, bold and italics Type faces. What's more, most of them seem to be unaware of using typefaces that mirror happiness and sorrow or piousness and guilt in general form. Fortunately for us, CRESCENTEK website designers are fully adept in selecting the right combination of typefaces to create visually pleasing web pages.

Flat Design

"Flat scales well to smaller screens," says Bradley Falk, CTO of New York City-based beauty startup Poshly, which revamped its website with flat-design principles. "This is because use of white space is important, but buttons are uncluttered and big - easy to identify on mobile, faster to render and have smaller payloads. Flat really helps here, because you need not spend a lot of time, designing pages specifically for a mobile device."

Flat design is also appreciated for its simplistic appearance. In place of creating three-dimensional effects and using sundry other design techniques (though mostly distracting), flat designs provide simple illustrations that usually have vivid colours.

Hovering effects

When activated, this helps you locate where you are positioned on a particular page. As you place your cursor on a portion of the website that has this effect activated, it will change colour or highlight itself to let you know where you are looking.

Massive Product Image

Contemporary website designers like us are now in favour of using larger product images as it helps them highlight important features of a product in a better way. What is more, it reinforces the plus points of a product in a more effective way. True, it cuts away a lot of descriptive text, but then works wonder because of the eye-catching massive product image.

In-Depth Product Videos

Along with massive product images, contemporary website designers are also in favour of using in-depth product videos to display the benefits of their clients' products along with vocal statements revealing salient features of advertised items.

Surprisingly enough, 92% of B2B customers (as per Inc. Magazine) watch online video, while 43% of B2B customers do the same when researching product and services for their businesses. As a natural corollary, B2B companies will go for videos that sing in praise of their products, which in turn will invoke the buyer's decision making attitude.

Large, Responsive Images

When large responsive images conform to any screen size, irrespective of whether one is viewing it from a desktop, tablet or mobile device, it also indicates that the image can b e viewed without scrolling up and down.

These images, incidentally, are also found useful by people who use smartphlones, tablets or desktop computers.

Bottom line

CRESCENTEK team of especially trained website designers, however, have zeroed in on the following design factors that determine an effective website for their globally distributed clientele:

  • Should be aesthetically appealing to attract visitors
  • Should be optimized for the user so that it becomes easier for the visitor to navigate and turn into a buyer
  • Should be personalized and contextual showing the right content to the right people
  • Should be optimized for mobile devices as more than 75% visitors are now using such devices.

Last but not of least importance in matters relating to website designing are images and appearance. It is the first thing visitors take into consideration when deciding to stay or leave.