In today’s digital world people do not take anything for granted. Even if a pair of gloves is needed, they check it out through an Internet powered PC to make sure that the local store stocks the right quality at the right price. But what happens when a person visiting a strange city badly needs a cup of coffee and feels like searching for it in the internet via his/her smartphone? Here responsive website development comes to his/her aid. And that’s precisely why responsive website development is preferred in online marketing. In other words, the person’s search query will be answered through a responsive design website that will provide an optimal viewing experience (through the smartphone small screen) with ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices that include his/her smartphone. Incidentally, it covers desktop monitors, too.

To know the reasons why responsive website development is preferred in online marketing, please go through the following paragraphs.

>> Reason 1: Fluidity/ flexibility :

Responsive website design sites are as fluid as water that can take the shape of whatever container is used for storing it. In other words, the content smoothly fills the screen of the device like water filling into a container. What is more, both the grids as well as the images are fluid too which further enhances the user experience, entailing preference in online marketing.

>> Better user experience encourages the searcher :

Better user experience encourages visitors to consume more content, thus becoming enriched in information and knowledge, a factor that leads to preference in online marketing.

>> Cost effective and time saving :

The designer creating a Responsive Design ensures that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements will re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of a website. In fact, one responsive design serves all the purposes.

>> Search giant Google likes it :

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.

>> Easy to manage :

Having different desktop and mobile sites require having different SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns.

 Responsive web design is the order of the day. It is good for the present as also for the future. No wonder it is much preferred in online marketing.