Look no more. Rather follow the guidelines outlined below.
However, let me clear your conception about ‘Killer Content’. Within a remarkably short period of time, the WWW has managed to turn traditional business models upside down, creating new business formats and creating new class of customers. Killer Content entails how to adapt business, application, as also network topologies to meet the needs of a new breed of customer – the online consumer.
Now that your conception is quite clear about the prime issue, let us get back into the crux of the matter. Ever since we were introduced to SEO, the best friend of websites, everybody chanted that mantra proclaiming ‘Content is the King’. But today, we look at content from a slightly different perspective that makes it a key part of SEO. And so will it remain as long as the search process continues. However, your strategy, i.e. Killer Content Strategy has to adapt certain things and take certain measures that are outlined below.
Marketing automation to measure it
According to author, Dave Snyder, “The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs).”
“The issue has always been in identifying the value of the KPIs most people tend to use. Social shares, links, and other measurements apart, it is important to gauge their overall value in a non-channel specific format.”
Nevertheless, we are all aware that we need good content. But now people are demanding more than those “blog posts published” as a KPI and that’s precisely where marketing automation appears on the scene.
However, the benefit of of marketing automation platforms such as Pardot or HubSpot does not lie in automating your tactics. It is in providing a much better way to measure and report how your content is working for you. It will also give you a better insight to see things such as:
- Content Patterns – You can see whether the user is interested only in a single topic, and so serve such content that matches with his/her interests.
- Sales over leads – Syncing into a CRM, in place of showing clients leads your content brought, showing the sales.
Smarter, more personal Content in emails
To be honest about it, most people feel disinclined to open emails during festive days when their inboxes are bombarded with stereotyped content describing benefits of using certain product or services.
But email marketing ca be highly successful in bringing traffic and sales, provided it has creative content for the users. Hackneyed keywords and age old clichés won’t do any more now.
Make sure Content is available in its true shape while on the move
In 2013, 63 percent of cell phone users used their phone to go online. That’s doubled since 2009.
Google endorsed responsive web design in 2012, and Google’s Matt Cutts had announced that responsive won’t hurt your SEO, but the move to more mobile-friendly web experience brings to light a larger question with your overall content strategy.
Devices can be categorized in three basic types – desktop, tablet, and mobile. But within those sections, you’re still working against dozens of different screen sizes. Not all laptop screens were created equally, and the same goes for tablets and smartphones.
With most responsive design, when you scale to a smaller screen, the content on the right moves underneath the content on the left. But what happens when that piece of information on the left is a critical call to action? You don’t want that at the bottom when it’s on a different device.
You have to think about how your content will look on the dozens of different screen sizes your users use to read said content.
Don’t mix up Content with Link building
If you’re writing content for the sole purpose of building links, you are taking a wrong route. Content – and content marketing – is a component of link building, but they’re not interchangeable.
You can create content for the purpose of educating and informing people, not manipulating and profiting. And when it get links, it’ll be even better.
More the merrier is not applicable to Contents now
Earlier, a 1,500 word blog post earned a lot of kudos, the idea being ‘more in-depth the content, more likely people would share it. But this principle does not work today. You know the reasons? Simple enough – the current generation has no time for mile long content, leave aside the idea of sharing it.
Instead, offer smaller, bite-sized pieces of your content that users can easily digest and easily share. They’re not entirely unique, but taken from longer pieces that people can opt in or decide to read at their leisure. These can be data points, memorable phrases or action items and will fit nicely for Facebook or Twitter posts.
Your killer content should be relevant, precise and interesting so that people will look forward to enjoy and digest it. Only such content will lead to instant conversion.