Even though this could jolly well be measured up to the Biblical David Vs Goliath contest, a solo description may suffice Bing vs. Google issue effectively. While Search is Google’s bread and butter, it’s the cakes and ales with Bing. Incidentally, Bing was created via proxy. When Microsoft‘s Live Search no longer proved to be a dedicated search nor could compete with Google, the software giant gave birth to tiny Bing. But now, let’s get into the brass tacks to see who surpasses whom.

• Google Advantage: More relevant information – In terms of visible search options,  Google provides more detailed information, as compared to those provided by Yahoo Bing. For instance, in a test case, if you type ‘income tax rates’, Google SERP will display both 2012 and 2013 tax rates, so that you may be able to judge the former against the latter.
• Bing Advantage: Stronger social integration –  Yahoo’s  contract with Facebook and Twitter allows Bing more access to social date as against Google that has to rely on the lesser utilized Google+ network. Moreover, the technique Bing adopts in integrating social recommendation into the SERPs make it less cumbersome as compared to that provided by Google.
• Google Advantage: Instant search is a magic phenomenon –  Even though both Google and Bing present instantaneous search, Google provides more detailed, more relevant results, as compared to Bing which proves rather scanty.
• Bing Advantage: Result pages are more colorful – Bing’s result pages are not only more visually appealing than those of Google’s but also are more clutter-free. Google, for instance it associates its listings with various annotations that often prove irritating to the eye.
• Google Advantage: Other products provide detailed background info – When using Google’s sundry other products such as Google Reader or Google+, the much preferred search engine simultaneously commands a wealth of information that are made available to the user at no extra effort. Bing, incidentally, also have such products as Bing Reader, but unfortunately,  these are not so adopted as those offered by Google. In other words, Bing’s domestic integration is not as much thorough as to influence the company’s SERP results for most users.

Conclusion: As compared to veteran Google, Bing is a tenderfoot that has to reach adulthood to be able to compete with Google and so one has to wait for sometime before trust and reliance can be freely associated with it. However, Bing doesn’t lack in pedigree or in endurance, apart from already having several plus points in its grip. Time, perhaps, can only tell who will surpass whom.