Yes; most Explainer Video Production Companies claim that animated marketing video increase sales even up to 60 percent! But this again should be viewed through the good old axiom that proclaims ‘Proof of the Pudding lies in eating ’. So, here we see what pundits on the web and other social media experts argue about why explainer videos are the greatest marketing tools.
Let Google come to the forefront
Google has currently launched a new feature called Video App Promo Ads for Google Display Network users ready to increase app sales and install rates. This was followed by a survey on early players where the results proved truly fabulous. In fact, the App installs were up by around 30%, due mostly to their highly engaging marketing videos. What’s more, the marketing videos worked out at 40% lower cost-effective as compared to other ad formats.
Being encouraged by such awesome results, many startups started using animated videos to promote their apps.
Let Facebook take the second lead
None but CEO Mark Zuckerberg recently claimed: “if you look in the future a lot of the content that people share will be video, and videos fit very well into our newsfeed”. These are not flashy, convoluted set of words to impress others but a direct statement that reveals Facebook plans for 2015: that’s right, video marketing!
Consequently, a specially organized study commissioned by Nielsen (leading global information and measurement Company) noticed that Facebook marketing video over the first 10 seconds:
- Increased brand awareness from 32% to 65%
- Boosted purchase intent from 44% to 72%
- Enhanced video recall fro 47% to 74%.
The results no doubt seem pretty encouraging, yet one has to wait and see what will be Facebook’s exact course of action in this regard. Currently, the all powerful social network allows a fabulously expensive vide ads program for big brands only. However, marketers are fully aware that the next move will involve startups and small business video promotion.
The next slot is for Twitter that has already taken action
The Twitter CEO seems more to be in favor of taking action than spending words on the topic and so has turned their efforts towards video marketing in full swing.
In view of their sharing rate of over 2,000 tweets with video content per minute, they decided to announce 3 dramatic changes in their network:
- Promoted Video Ads: last year, Twitter allowed advertisers to promote their marketing videos on their followers’ timelines and then measure their impact with video analytics.
- Native Video Player: a few months ago, Twitter launched their own video player for brands to upload and edit up-to-10-minute videos with no size limit.
- Video Embedding: recently, they added the embed option so that advertisers can take their videos from Twitter and place them on their websites without the need of another video host.
These actions were made to stimulate video marketing strategies on their network: a clear evidence of marketing videos’ potential on social media.
Even then, why do strictly animated explainer videos help increase sales?
The reasons are simple and so are enumerated below.
These animated marketing videos can explain any product or service in seconds and in a great, brief and fun way. They engage the viewers and turn them into potential customers in no time.
Personal Approach, Trust
The use of custom-made animated characters and backgrounds, brand colors and a great story gives rise to empathy and identification within your potential customers. This, in turn, generates trust in your company and delivers a personal approach, reflected in your marketing objectives.
With a highly entertaining animated video on your website, people will become compelled to watch it and thus would remain longer on that site (up to 2 minutes on average). This makes Google take your site as of interest and rank it higher in its search engine, which leads more and more people to find your brand on the web. Besides, these marketing videos work great on social media (as you must have noticed earlier).
By now, you must have become convinced why animated explainer videos can be one of the strongest tools in boosting your sales. So act now and go ahead.