In the Part 1 of this article, we explained the essential elements you should take care of while writing website content in order to achieve desired ranking in search engines. Now in this part of the article, I will state some more effective way and content writing style which would be useful in the eye of the site visitors as well as search engines.

What makes Website Content Writing more effective?

Let’s put it this way – if you are not sure of what makes website Content Writing more effective, the best answer will be to use the memory lane to go back to the writing classes that were conducted in your school. In other words, try to revive some of the key elements that were taught to you about how to write a good essay. The only difference, however, will be the approach. But we will come to it later.

First of all, select the style you intend to follow. But once you have chosen the style, stick to it till to the end. Next comes the planning part of it. Decide between paragraphs or bullet points. If your treatise appears to be longer, then go for bullets because these become quite expressive though being small in size. These perform almost like CFL light sources – concise, yet vastly illuminating. In any case, use small sentences and small paragraphs too as this provide a better presentation. As for collecting material, do a thorough research before hitting the keyboard. Use MS Word Only after you have mentally jotted down all the relevant points that you intend to elaborate in you web content page.

But your job is not yet finished. In fact, now is the most crucial time when you will have to judge the content created by you from a critic’s point of view. Ask yourself whether the reader will benefit from reading it or not? Have you just uploaded things to satisfy your client or whether it will satisfy the reader’s quest for what he/she wants to derive from it? Only after you have received satisfactory answers to all your queries you may post it.

However, if you intend to add more charm into it, you might as well include the following…

• Use graphics, animations, videos and acoustics along with the text. These will turn even a drab and dreary web page into an attention-grabbing piece of literature that people would love to read.
• Use examples, too. There is a gulf of difference in making statement and telling it in a story form. The latter conveys a message that goes right into the heart of the reader.
• Offer your opinion at the concluding part of your copy; this will add a touch of closeness to an otherwise lifeless content page.
• And finally, you could provide supportive content to reinforce your statements conveyed in a textual form. These may include References, Suggested Reading material, Research papers, etc. Perhaps you are unaware of how news hungry people could be – not only news about countries or locations but also comprehensive data about whatever they are seeking online. Simply satisfy that urge and your mission will be successful.

Techniques to improve the writing style

Surprisingly enough, the technique to improve the writing style may boil down to stopping writing for the people and talking to them instead through a Dictaphone and the do the necessary changes while replaying the machine.

Nevertheless, you may follow some of the instructions given below to hone your web writing skill…

• Integrate or incorporate SEO keywords organically, instead of embedding these in common cliché hackneyed phrases. Google and other notable web crawlers rank pages not only in terms of relevant keywords to popular searches but also for the originality of the content. Remember, the issue does not stem from plagiarism but from dull overused keywords.
• Implant links as long as you need to elaborate, but make sure that it does not interfere with the flow of your text. One of the biggest advantages that online formats proffer over print ones denotes that you can you can format any word or phrase to establish link with another article or blog you click upon. Apart from keeping your copy clean, linking to relevant articles within your own can advance your search ranking.
• Explain by all means when tackling any confusing or controversial issue but do not elaborate on it because needless elaboration kills the cat. Keeping your copy within a manageable size will not only benefit the reader but also enhance your traffic.
• Re-read your web copy out loud after you have finished writing it. Change the line or the word whenever you stumble. Just as in cinematography they say “the show must go on”, in web writing too, the flow must go on uninterrupted. As for the language, whether you write in UK English or American English, use simple words that are discernable even to neo-literates.