Posting fresh, to the point content is indeed an important issue for companies that are interested in growing fast in the internet world. Through such postings, you can captivate customers and prospects, augment search results for your website and strengthen branding. However, to achieve outstanding success in this field, you need to build your Content Calendar, covering your actual overall content strategy. This article will help you build your Content Calendar though some of the easy steps outlined below.

Take a Closer Look at Your Sales Cycle

For most businesses, especially small and medium sized businesses, there are sales cycles that should be taken into account while creating the content. For example, if you deal in carpet cleaning in NJ, you should know that in this area, carpet cleaning has been proven effective for preemptively treating carpets before allergy season, as also removing allergens from carpets during peak season. What’s more, allergens oftentimes sink down so low that a vacuum’s suction power can not reach them. So, to loosen the allergen/ dander/ bacteria up and extricate them from the carpet, a specially formulated cleaning agent, along with steam and power are customarily used by many carpet cleaning companies in this region. One way of building your Content Calendar would be to include such data and utilize the same at the appropriate hour.

Another way of achieving this goal entails figuring out how people became your customer. Have they reached you through PPC ads on search pages, television advertising, and word-of-mouth referrals from other clients or any other means? Also, you can discuss with your sales persons about how your lead-to-conversion cycle looks like. Analyzing these factors in proper perspective will also help you in building your Content Calendar.

Invent Appropriate Topics and Categorize Them

Your next job would be to fire up appropriate topics for your customers. Since you deal in carpet cleaning, you may think of addressing hotels and similar establishments where large number of people congregates. Maybe the authorities are concerned about maintaining their hall and lobby carpets and so expect a visit from your sales persons. If your content covers all these aspects, then you will win the battle. Nevertheless, your list for this stage of the sales cycle may include some of the following issues:

• Keeping your facility always shipshape.

• Creating strong First Impression for all your prospects.

• Getting prepared for last-minute emergency carpet cleaning operations.

• Applying different methods of carpet cleaning for different types of carpets.

• Obtaining industry certification for your company.

Set Your Content Calendar

Get hold of an actual calendar, either on paper or maybe online and begin scheduling content into it. As there could be several different types of content, apart from the usual blog topics, email newsletters and pay-per click advertising; you may need to consider some of the following types too.

• Infographics
• Charts
• Videos
• Photographs
• Social Media updates
• Case studies.

Now comes the time when you need to discuss with your sales persons as to the most opportune moment to post your content and plan your content calendar accordingly. Even though carpet cleaning is done throughout the year, some consider winter as the best time for professional carpet cleaning since all the accumulated dirt, dust and allergens collected during the summer are thoroughly cleaned out then. But there again, It all depends on where you are located. The same rule that apply for the east coast will not be applicable for the west coast. Needless to say, your Content Calendar for these regions would be different too.

Conclusion

Subsequent to your taking the steps outlined above, you can start putting your content into places. This includes getting the articles written, making videos, scheduling ad campaigns, etc. You may then start monitoring the results and schedule the content according to the different heads, thus arranging your Content Calendar effectively and well.