How To Run A Social Media Contest?

Thinking about How to run a Social Media Contest? Then think ahead about the type of social media contest you intend to run. You see, there are quite a few of these to choose from, such as Facebook Contests, Twitter Contests, Pinterest Contests and Instagram Contests. Each has its uniqueness and specialty that I am going to describe below, as also how to arrange or run these briefly in this post.

Facebook Contests

To tell you the truth, photo contest works fine on Facebook since photos attract people of all ages. However, a Facebook photo contest turns out most successful for a business if it is hosted at an appropriate moment. You may match it with the launching of a new product that you are going to sell. But wait a minute; you need to set your goal too at the same time. In fact, you need to make up your mind first; do you want to drive home some kind of awareness about your new product or merely intend to showcase work derails?

You also need to consider a probable site to host the contest. You may either create a microsite and promote on Facebook or organize the contest using Wildfire which, incidentally, will let you host your contest on your Facebook page through a tab.

Twitter Contest

Hey, you can also use Tweeter for a photo contest by encouraging contestants to tweet a picture. But remember, every time you organize a twitter contest, you need to promote your hashtag. This could be something that you could brand at a later date. Alternatively, ask for “Description of a dream in 140 characters or less”.

You see, the biggest benefit in asking the contestants to do something, engagement comes to the forefront. However, the only downside with a Twitter Contest is the absence of emails. But there is an answer to this too. You can jolly well ask the contestants to tweet their answer and send you the link along with name and sundry details by filling in a form and emailing it to you.

Pinterest Contest

PinItToWinIt is the most common type Pinterest Contests that people often participate in. Among other benefits, it generates amazing traffic most of the times. What is more, you continue to get sizeable traffic as everything on Pinterest stays till the board remains. In fact, the more boards your content shows up on, the more traffic comes to you. But you must ensure that your site has content that works with Pinterest.

Instagram Contest

This is yet another network where you can host a photo contest where it can run for a month or more. Many people choose Instagram to host a contest because the use of hashtags proves quite interesting on this platform.

For instance, if you are in clothing business, you may host something like showusyourlook contest or who run hair studios may host a bestbraid contest. Needless to say, these give rise to engagement galore along with contents giving novel ideas. However, it is also a poor gatherer of emails for which you need to use a specially tailored form which the contestants will fill in and send the same to you.