The social media scene is all stirred up. The new kid on the block – Instagram Threads is generating a buzz. Mark Zuckerberg describes it as a friendly rival to Twitter, a free social networking site acquired by Elon Musk last October. Presently, the text-based conversation app is not bigger than Twitter but according to the Meta founder, it’s soon going to be. The fact that it has garnered ten million users within seven hours of its launch is evidence in itself.
So, what makes it a social media sensation? Is it truly a rival to Twitter? Let’s find out from the upcoming discussions.
Instagram launched a new app that focuses on conversations instead of visual content. That’s Threads where users can participate in public discussions and share text updates as per their convenience. It’s a spin-off app that resembles the comment section of Instagram but is loaded with features of Twitter. So, you can reply and re-share posts as and when you like.
A closer look at Instagram’s Twitter competitor Threads reveals the following features:
Now that you have a fair bit of an idea about this rival to Twitter, let’s move over to their comparison.
Here is a comparison between Threads and Twitter for you to recognise one from the others:
|Who owns it?||Mark Zuckerberg||Elon Musk|
|When was it launched?||2023||2006|
|How many users it has currently?||Over 30 million [Source: Meta CEO Mark Zuckerberg]||Over 250 million [Source: The Guardian]|
|In which countries is it available?||Globally except EU||Except for China, North Korea, Iran, and Russia, the world over|
|What is the character limit of posts?||500||280 (for free accounts)|
|What is the video limit?||5 minutes||2 minutes 20 seconds|
|Is the save draft feature available?||No||Yes|
|Are there adverts?||No||Yes|
Momentarily, Instagram Threads has a long way to go. It is a minimalist app with limited features. Twitter is far more sophisticated with a search function to be utilised for exploring trending tweets and topics. However, the former only allows users to search for people and follow them. There is no facility to send posts directly to followers as on Instagram.
Some users have also expressed dissatisfaction regarding their Threads profile stating that once installed, it cannot be deleted without deleting their Instagram account. Team Instagram says while they are working on the issue, in the meantime, users can deactivate their Threads profile at any time without deactivating their Instagram account.
A few competitors of Threads and even several app development agencies have raised serious concerns that Meta’s new app seeks a long list of permissions to grant users access. This includes financial and sensitive information from users.
However, app developers feel the feed is slick and easy to read. To conclude, Threads is yet to evolve, and who knows, it may give tough competition to Twitter later!
One of the biggest advantages Meta’s new app enjoys over others is the sign-up process. It’s incredibly simple for Instagram users as it taps into the existing user base instead of starting from scratch. Save time by skipping the personal detail section and transferring the information shared on Instagram, including your bio to your Threads profile.
Available in the app store, the app appears by the name ‘Threads, an Instagram app’. Beware of namesakes! All you need to do is click on it and download, launch, tap on ‘login with Instagram’ assuming you already have an Instagram account and hit ‘import from Instagram’ to experience the new alternative. As you sign up, you will be allotted an ID based on your rank. You can spot it as a badge right beneath your name.
Love Instagram? Threads is no different, but an upgrade over it as it expands what Instagram does best to text. Sign up for this app to express your ideas freely within a positive and creative space. Follow and connect with people with similar interests and immerse yourself in the latest trend that is taking over everything. Big shots like Jennifer Lopez, Shakira and Gordon Ramsay have already joined within a couple of hours of its launch. When are you?