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Phishing Attacks And How To Prevent Them

A phishing attack is an example of a social engineering attack where hackers deceive an individual into providing them with information or installing malware into their devices. Hackers that use social engineering attacks don’t hack into devices in the technical sense and instead target the emotions and behavior of an […]

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Vaccinate your Website against Hacking

Making your website live is like unlocking the door to your premises with your office and safe open: Most of the people who visit your physical building will never even know that all of your data is there to discover just by walking in. Occasionally you will find someone with malicious intent who will walk in and steal your data. That is why you have locks on doors and safes.   Your website is just the same, except that you will never see anyone come in unless you have protection syste...

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Phone calls are now a Digital Marketer’s Best Friend

You have no doubt looked into various ways and means to attract, engage and convert customers to the best of your abilities but probably have never thought of using phone calls to fit into that crucial scenario till now. However, here are some valid reasons to delve deeper into it.   The picture will be clearer if we go by the stats. According to Invoca’s current Call Intelligence Index, ‘More and more customers begin their journeys online and complete them over the phone. Just ab...

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What Future holds for “UGC”

Amazing yet true, the proliferation of user-generated content or “UGC” has almost become phenomenal through our socio-economical forefront in course of the last few years.   Following the familiar  track of social networks, personal blogs, online communities, regular and casual product reviews, Tomorrow’s Winners  are going to be the brands that will not only tempt people to ride into the UGC bandwagon, but will make it more significant for most of them.  Through news sites, voyage ...

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Startups have hit The Headlines like Never Before

Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibernation has suddenly woke up with a big bang where IT startups are rising galore. While economists believe that this has been possible after NASSCOM’s Startup Warehouse program that incubates startups from a diverse range of verticals, others emphasize on present day West Bengal government’s luscious incentives that has kindle the fire, inviting entrepreneurs to ride the bandwagon. This reality h...

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How Indian IT Companies have Reacted to Brexit

Let us face the facts. With the preponderance of support for Britain exiting the European Union (EU), India’s IT majors are keeping their fingers crossed as to their fate in not too distant future.   While the Indian IT industry organization National Association of Software and Services Companies (Nasscom) had described the Brexit declaration as a phase of insecurity in near term, it also viewed the situation as one loaded with challenges and opportunities in stretched term. However, ...

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Survival of the Mobile-Friendliest

Whilst the phrase “Survival of the fittest” originated from the Darwinian evolutionary theory as a way of describing the mechanism of ‘natural selection’ or more rather the survival of the species, the contemporary phrase “Survival of the Mobile-friendliest” demonstrates the digital selection of websites that must be mobile friendly as a way of survival on the World Wide Web.   Mark Obama, on his way to office suddenly remembered that wife Rachel had asked him to check the price o...

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Principles that Guide Towards Creating Effective Web Design

While this post will introduce you to the basic principles that work behind creation of Effective Web Designs, we might as well remember what the late lamented web guru Steve Jobs once commented on the topic. “Design is not just what it looks like or feels like. Design is how it works’, he emphasized. Nevertheless, we should also remember that effectual web design is appraised by website users; not the owners of the site and so pay utmost attention to the users’ preferences. While we a...

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How Relevant is SEO in Today’s Digital Era?

SEO is quite relevant, even in today’s digital world, if you go by the facts and not the fiction.  But first of all, you need to have a clear cut concept about what SEO is, or rather what it isn’t.   For instance, SEO isn’t: A magic that can turn a dead website into a pulsating, animated eye-catching phenomenon in a couple of days A one-time cure for all technical issues An automated procedure; a plugin, or a surprising software Something that can produce an unique content at...

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