Blog

What Future holds for “UGC”

Amazing yet true, the proliferation of user-generated content or “UGC” has almost become phenomenal through our socio-economical forefront in course of the last few years.   Following the familiar  track of social networks, personal blogs, online communities, regular and casual product reviews, Tomorrow’s Winners  are going to be the brands that will not only tempt people to ride into the UGC bandwagon, but will make it more significant for most of them.  Through news sites, voyage ...

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Startups have hit The Headlines like Never Before

Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibernation has suddenly woke up with a big bang where IT startups are rising galore. While economists believe that this has been possible after NASSCOM’s Startup Warehouse program that incubates startups from a diverse range of verticals, others emphasize on present day West Bengal government’s luscious incentives that has kindle the fire, inviting entrepreneurs to ride the bandwagon. This reality h...

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How Indian IT Companies have Reacted to Brexit

Let us face the facts. With the preponderance of support for Britain exiting the European Union (EU), India’s IT majors are keeping their fingers crossed as to their fate in not too distant future.   While the Indian IT industry organization National Association of Software and Services Companies (Nasscom) had described the Brexit declaration as a phase of insecurity in near term, it also viewed the situation as one loaded with challenges and opportunities in stretched term. However, ...

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Survival of the Mobile-Friendliest

Whilst the phrase “Survival of the fittest” originated from the Darwinian evolutionary theory as a way of describing the mechanism of ‘natural selection’ or more rather the survival of the species, the contemporary phrase “Survival of the Mobile-friendliest” demonstrates the digital selection of websites that must be mobile friendly as a way of survival on the World Wide Web.   Mark Obama, on his way to office suddenly remembered that wife Rachel had asked him to check the price o...

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Principles that Guide Towards Creating Effective Web Design

While this post will introduce you to the basic principles that work behind creation of Effective Web Designs, we might as well remember what the late lamented web guru Steve Jobs once commented on the topic. “Design is not just what it looks like or feels like. Design is how it works’, he emphasized. Nevertheless, we should also remember that effectual web design is appraised by website users; not the owners of the site and so pay utmost attention to the users’ preferences. While we a...

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How Relevant is SEO in Today’s Digital Era?

SEO is quite relevant, even in today’s digital world, if you go by the facts and not the fiction.  But first of all, you need to have a clear cut concept about what SEO is, or rather what it isn’t.   For instance, SEO isn’t: A magic that can turn a dead website into a pulsating, animated eye-catching phenomenon in a couple of days A one-time cure for all technical issues An automated procedure; a plugin, or a surprising software Something that can produce an unique content at...

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How to Promote your Website

As websites grow in profusion everyday, so develops website marketing techniques adopted by various search influencing and search engine optimization companies. It also includes enlisting the services of a dedicated digital marketing specialist such as Crescentek to help you realize your unexplored potential  via their cutting edge SEO strategies. The same applies to   gaining rank, better traffic and many more.   However, you may do it yourself too, if you follow the check list o...

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Creating small B2C and B2B Website? Take care of the following factors

 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-user, while B2B (Business to Business) refers to transactions between  two businesses where both the buyer and the seller are business owners and so a website built for the two must satisfy both.  However, a professionally designed website can help build sales and strengthen business relationship in a remarkable way. Nevertheless, it can also backfire if certain factors are overlooked or are not tak...

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