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For Your Eyes Only

Even though the sensational James Bond (007) spy film “For Your Eyes Only” was a spectacular hit, grossing $195.3 million worldwide, this post has very little to do with surveillance or spying but merely emphasizes on the visual effect of a website as also how graphics greatly help improve user experience on the World Wide Web. Since the veracity of the old adage that proclaims “A picture is worth a thousand words” proves to be so true with websites using images that we now know, irresp...

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Ever knew the difference between Marketing and Sales?

At the outset, marketing and sales appear to be the two faces of the same coin, whereas in actual realty these are two different coins altogether. While marketing comprises certain forms of strategies, such as inbound marketing, outbound marketing, social media marketing, etc, in the absence of a good sales technique such strategies often end up in a fiasco. In other words, marketing and sales should both work hand-in-hand for the development of a business enterprise, even though their approach ...

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Predictive Analytics is our New Marketing Mantra

For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created a new buying backdrop where sales reps are seldom afoot.   As a natural corollary, unless we can communicate with our...

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Regardless of whatever you may write, make sure you Create SEO Friendly Content

Agreed; but first of all, what does ‘SEO friendly content’ mean; as also, how to create such content? Well, to be precise, SEO friendly content means content that can be easily assimilated by SE or Search Engines. In fact, the better they can assimilate your content, greater will be your chances of gaining higher ranking in their search results. However, several factors, such as introduction, uniqueness, post title, body text, internal linking structure, appearance, authorship and images c...

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Digital marketing strategies you can not afford to ignore

Gone are the days when companies commanded consumers about their brands. With the digital marketing shift taking grips today, consumers are now telling companies how to make their products more user-friendly. Marketers today are in fact going through a crucial customer/company transmogrification stage where UX seems to be last word. This shift, needless to say, will make business more customer-centric. What’s more, they need to understand their customers more, identify with their requirements...

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If You Intend to Redesign Your Website, Let Experts Handle the Issue

Website redesign often proves more strenuous than creating a new design. The issue is comparable to rebuilding a complex structure like a church or a castle where keeping the super structure intact while reinforcing the underpinnings turns into a hazardous undertaking for the builders. The same is true with redesigning a site where every attention is focused towards making the site most visible, while at the same time keeping an eye on the ranking. This is best achieved by a team of experts adro...

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Sponsored Content or Native Ad?

Ever since Bill Gates prophesized the supreme value of Content by creating a new phrase ‘Content is king’ way back in 1996 through an article he wrote bearing the same set of words, Content has never lost its kingdom , regardless of form or topic. While elaborating the importance of ‘content’ the Microsoft founder asserted “When it comes to an interactive network such as Internet, the definition of ‘content’ becomes very wide. For example, computer software is a form of content –...

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Responsive Design – Smart review

Google reportedly ‘likes’ responsive design and promises to reward responsive websites with higher search rankings. While others may also like responsive design, but would wonder if Google will penalize a site for providing a superior mobile experience in some other method. Take, for instance, mobile sites that provide benefits galore. Since it is essentially a copy of your regular website, where the server does the work to deliver an optimized page and as a result it is smaller and easier ...

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