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Worth Reading, Google+ Shut Down!

Google advises how to download your photos and other content after Google+ shut down has been announced Although Google earlier announced their decision to shut down Google+ for consumers due to low usage and challenges involved in maintain a successful product that meets consumers’ expectations, factual revelations tell a different […]

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Creating small B2C and B2B Website? Take care of the following factors

 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-user, while B2B (Business to Business) refers to transactions between  two businesses where both the buyer and the seller are business owners and so a website built for the two must satisfy both.  However, a professionally designed website can help build sales and strengthen business relationship in a remarkable way. Nevertheless, it can also backfire if certain factors are overlooked or are not tak...

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For Your Eyes Only

Even though the sensational James Bond (007) spy film “For Your Eyes Only” was a spectacular hit, grossing $195.3 million worldwide, this post has very little to do with surveillance or spying but merely emphasizes on the visual effect of a website as also how graphics greatly help improve user experience on the World Wide Web. Since the veracity of the old adage that proclaims “A picture is worth a thousand words” proves to be so true with websites using images that we now know, irresp...

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Ever knew the difference between Marketing and Sales?

At the outset, marketing and sales appear to be the two faces of the same coin, whereas in actual realty these are two different coins altogether. While marketing comprises certain forms of strategies, such as inbound marketing, outbound marketing, social media marketing, etc, in the absence of a good sales technique such strategies often end up in a fiasco. In other words, marketing and sales should both work hand-in-hand for the development of a business enterprise, even though their approach ...

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Predictive Analytics is our New Marketing Mantra

For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created a new buying backdrop where sales reps are seldom afoot.   As a natural corollary, unless we can communicate with our...

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Regardless of whatever you may write, make sure you Create SEO Friendly Content

Agreed; but first of all, what does ‘SEO friendly content’ mean; as also, how to create such content? Well, to be precise, SEO friendly content means content that can be easily assimilated by SE or Search Engines. In fact, the better they can assimilate your content, greater will be your chances of gaining higher ranking in their search results. However, several factors, such as introduction, uniqueness, post title, body text, internal linking structure, appearance, authorship and images c...

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Digital marketing strategies you can not afford to ignore

Gone are the days when companies commanded consumers about their brands. With the digital marketing shift taking grips today, consumers are now telling companies how to make their products more user-friendly. Marketers today are in fact going through a crucial customer/company transmogrification stage where UX seems to be last word. This shift, needless to say, will make business more customer-centric. What’s more, they need to understand their customers more, identify with their requirements...

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If You Intend to Redesign Your Website, Let Experts Handle the Issue

Website redesign often proves more strenuous than creating a new design. The issue is comparable to rebuilding a complex structure like a church or a castle where keeping the super structure intact while reinforcing the underpinnings turns into a hazardous undertaking for the builders. The same is true with redesigning a site where every attention is focused towards making the site most visible, while at the same time keeping an eye on the ranking. This is best achieved by a team of experts adro...

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Sponsored Content or Native Ad?

Ever since Bill Gates prophesized the supreme value of Content by creating a new phrase ‘Content is king’ way back in 1996 through an article he wrote bearing the same set of words, Content has never lost its kingdom , regardless of form or topic. While elaborating the importance of ‘content’ the Microsoft founder asserted “When it comes to an interactive network such as Internet, the definition of ‘content’ becomes very wide. For example, computer software is a form of content –...

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