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Principles that Guide Towards Creating Effective Web Design

While this post will introduce you to the basic principles that work behind creation of Effective Web Designs, we might as well remember what the late lamented web guru Steve Jobs once commented on the topic. “Design is not just what it looks like or feels like. Design is how it works’, he emphasized. Nevertheless, we should also remember that effectual web design is appraised by website users; not the owners of the site and so pay utmost attention to the users’ preferences. While we a...

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How Relevant is SEO in Today’s Digital Era?

SEO is quite relevant, even in today’s digital world, if you go by the facts and not the fiction.  But first of all, you need to have a clear cut concept about what SEO is, or rather what it isn’t.   For instance, SEO isn’t: A magic that can turn a dead website into a pulsating, animated eye-catching phenomenon in a couple of days A one-time cure for all technical issues An automated procedure; a plugin, or a surprising software Something that can produce an unique content at...

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How to Promote your Website

As websites grow in profusion everyday, so develops website marketing techniques adopted by various search influencing and search engine optimization companies. It also includes enlisting the services of a dedicated digital marketing specialist such as Crescentek to help you realize your unexplored potential  via their cutting edge SEO strategies. The same applies to   gaining rank, better traffic and many more.   However, you may do it yourself too, if you follow the check list o...

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Creating small B2C and B2B Website? Take care of the following factors

 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-user, while B2B (Business to Business) refers to transactions between  two businesses where both the buyer and the seller are business owners and so a website built for the two must satisfy both.  However, a professionally designed website can help build sales and strengthen business relationship in a remarkable way. Nevertheless, it can also backfire if certain factors are overlooked or are not tak...

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For Your Eyes Only

Even though the sensational James Bond (007) spy film “For Your Eyes Only” was a spectacular hit, grossing $195.3 million worldwide, this post has very little to do with surveillance or spying but merely emphasizes on the visual effect of a website as also how graphics greatly help improve user experience on the World Wide Web. Since the veracity of the old adage that proclaims “A picture is worth a thousand words” proves to be so true with websites using images that we now know, irresp...

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Ever knew the difference between Marketing and Sales?

At the outset, marketing and sales appear to be the two faces of the same coin, whereas in actual realty these are two different coins altogether. While marketing comprises certain forms of strategies, such as inbound marketing, outbound marketing, social media marketing, etc, in the absence of a good sales technique such strategies often end up in a fiasco. In other words, marketing and sales should both work hand-in-hand for the development of a business enterprise, even though their approach ...

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Predictive Analytics is our New Marketing Mantra

For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem to be the best audience now – “screen-staring, button-clicking new version of Homo sapiens” is how renowned anthropologist Amber Case describes while commenting on what technology is changing us into. Armed with all that screen projected info, buyers have literally created a new buying backdrop where sales reps are seldom afoot.   As a natural corollary, unless we can communicate with our...

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Regardless of whatever you may write, make sure you Create SEO Friendly Content

Agreed; but first of all, what does ‘SEO friendly content’ mean; as also, how to create such content? Well, to be precise, SEO friendly content means content that can be easily assimilated by SE or Search Engines. In fact, the better they can assimilate your content, greater will be your chances of gaining higher ranking in their search results. However, several factors, such as introduction, uniqueness, post title, body text, internal linking structure, appearance, authorship and images c...

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