Blog

Digital marketing strategies you can not afford to ignore

Gone are the days when companies commanded consumers about their brands. With the digital marketing shift taking grips today, consumers are now telling companies how to make their products more user-friendly. Marketers today are in fact going through a crucial customer/company transmogrification stage where UX seems to be last word. This shift, needless to say, will make business more customer-centric. What’s more, they need to understand their customers more, identify with their requirements...

Read more

If You Intend to Redesign Your Website, Let Experts Handle the Issue

Website redesign often proves more strenuous than creating a new design. The issue is comparable to rebuilding a complex structure like a church or a castle where keeping the super structure intact while reinforcing the underpinnings turns into a hazardous undertaking for the builders. The same is true with redesigning a site where every attention is focused towards making the site most visible, while at the same time keeping an eye on the ranking. This is best achieved by a team of experts adro...

Read more

Sponsored Content or Native Ad?

Ever since Bill Gates prophesized the supreme value of Content by creating a new phrase ‘Content is king’ way back in 1996 through an article he wrote bearing the same set of words, Content has never lost its kingdom , regardless of form or topic. While elaborating the importance of ‘content’ the Microsoft founder asserted “When it comes to an interactive network such as Internet, the definition of ‘content’ becomes very wide. For example, computer software is a form of content –...

Read more

Responsive Design – Smart review

Google reportedly ‘likes’ responsive design and promises to reward responsive websites with higher search rankings. While others may also like responsive design, but would wonder if Google will penalize a site for providing a superior mobile experience in some other method. Take, for instance, mobile sites that provide benefits galore. Since it is essentially a copy of your regular website, where the server does the work to deliver an optimized page and as a result it is smaller and easier ...

Read more

Do you need to add blogs to your Website?

Yes; you do need to add blogs to your site for the simple reason that these will usher in benefits galore to your otherwise apathetic website. However, this post showcases some of these accomplishments and how these are achieved. Helps build inbound links – One of the biggest benefits of blogging is that it helps build inbound links pretty fast. However, to achieve this benefit effectively, your blog needs to have feature content that people would love to read and share with others. Irr...

Read more

Cost-effective Brand Building

Looking for cost-effective brand building technique? Why; use the Social Media to achieve your goal easily. Exploring the awesome audience of the social web equates to a surprisingly effective low-cost strategy to propel small-business brand onto the global arena. What’s more, building your brand using social media helps you develop new relationship, which in turn not only encourages brand awareness but also goes a long way towards developing loyalty, word-of-mouth merchandising and a lot of o...

Read more

Facebook Introduces Its Latest Interactive Feature To Woo Audiences: Facebooklive

In one considerably powerful move from Facebook, YouTube is at risk of losing its USP. Today, Facebook has announced that it shall be incorporating live stream videos, a feature called FacebookLive. Members can share such videos among themselves within a closed group, or open then uploaded videos to the public. These can thus be shared among friends, family and with the general public at large. On Wednesday, 6 Apr 2016, Mark Zukerberg demonstrated the benefits of this feature live in front of a...

Read more

Samsung+ APP Brings Tech support to your Phone

The App Samsung seems to be pulling out all the right stops in wooing customers and establishing a long-term relationship. The market is already in frenzy with their latest mobile phones: the Samsung Galaxy S7 and the Samsung Galaxy S7 Edge. Many say that these are the best smart phones of the year by a long shot. But it that enough to enough to put a proud smirk on Samsung’s façade? Not at all! The company is busy, humbly striving to enrich the customer’s experience. This time, they hope...

Read more